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A luxury villa rental business faced challenges during the off-season, with low engagement and few bookings coming from their social media channels. Their content failed to reflect the villa’s exclusivity and premium experience.
Produced high-quality lifestyle content featuring professional photography of the villas, private pools, and stunning surroundings.
Created targeted ads during off-season periods to promote limited-time discounts.
Wrote blog-style captions emphasizing the luxury and exclusivity of the experience.
Focused on targeting affluent travelers through tailored hashtags and platform-specific campaigns on Instagram and LinkedIn.
60% increase in off-season inquiries.
Over 30% of website traffic came directly from social media campaigns.
Gained 2,500 new followers, with higher engagement from affluent audiences.
An eco-friendly cottages in Ubud struggled with low engagement and visibility on Instagram. Its social media lacked authenticity and a cohesive message about its sustainability efforts.
The lodge had low engagement and struggled to communicate its unique value as a quiet retreat.
A luxury cliffside resort faced difficulties maintaining high occupancy rates during slower travel periods, struggling to attract bookings despite its stunning location and premium offerings
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